Perhaps it’s because Lois is the daughter of Flora Bloom (really!) who loved nature, words and the spiritual, and the granddaughter of Hortense, (“hortis” is garden in Latin!) Blessed with this “garden” pedigree in genealogy, etymology and DNA, Lois named her Flora Bloom Watercolor collections naturally after her mother. Hortense Ulmer married Harry Bloom, thus Flora Bloom! Emigrating from France to New York, four generations of my family alternated the given names Flora and Hortense and Hortense was Lois’s turn! But the name was not to be! Instead, Painting the story was to be. Lois translates and interprets the spirit of her mom’s love of gardens in an alchemy
of dynamic design and poetic imagery.
Her Flora Bloom Collection in watercolor showcases the beauty of floral design arrangements and the artistry of floral designers with whom she collaborates to create art for florists, their clients and collectors. Fusing color, silhouette, light, shadow and translucency, her vibrant “sketch” to final “finish” process has inspired her to teach Nature Journal Sketchbook and Floral Watercolor Workshops. Painting, travel and gardens are her passions that feed and inspire each other.
The original Watercolors are for sale and digital archival prints are also
available as well as Custom Products. —Lois